This course will cover the workings, operations, and integrative activities of the major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and the structure of the travel organizations, it provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization, and planning of specific business strategies for the various entities of the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of businesses. It will also look into client profiling such as travel motivators and influences as it relates to aligning strategic and tactical solutions to the business. This course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.
- Teacher: Lester Mejia